White label SEO is a business agreement between two parties where an SEO reseller sells-up SEO services offered by an SEO service provider, by not revealing the identity of the provider. In many cases, SEO resellers are Internet marketing (IM) companies. Here, there will be no contact between SEO providers and clients, only Deep Strategy who deal with clients.
Many IM companies that provide various IM services for their clients, will buy SEO services from SEO providers and resell these services to their clients, when they do not have enough expertise to provide SEO services. Because white label SEO is beneficial for SEO retailers and SEO providers, it is gaining popularity. In this article, let’s examine how white label SEO benefits both.
The benefits posed by SEO retailers
ï Can expand the scope of services offered to their clients
There are many IM companies that offer a variety of Internet marketing services for their clients. But some of them may not have enough or no expertise at all to offer SEO services. Because of the ever increasing demand for search engine optimization (SEO) to websites, it has become an important service offered. As such, SEO resale allows Internet marketing companies to expand the scope of services they offer to clients.
ï Can grow their client base
If a company is not in a position to offer SEO services, and there is a large demand for services from clients, the company can lose many existing clients and also lose many opportunities to get new clients. By becoming an SEO reseller, companies without SEO expertise can utilize the expertise of SEO providers. They can provide SEO services along with other Internet marketing strategies and thus can grow their client base.
ï Increase profits without increasing resources
Another important benefit of SEO resale is that companies can provide services without recruiting new people because they don’t need to develop these services themselves. This will save money on recruiting new people and giving them salaries. Thus, companies can increase profits without adding resources.
The benefits posed by SEO providers
ï Get a business without business development efforts
In today’s highly competitive world, it is not easy for businesses to get new clients and grow their business. Many business development activities are needed to get new clients, which will burden the company in terms of finance and resource use. Whereas through white label SEO, SEO providers will benefit because retailers handle getting clients and doing business with them. As such, we can say that this is one of the most important benefits offered by SEO reseller programs to SEO providers.
ï Increasing business size
When a company sells its services to new clients through SEO resellers, it will increase the size of its business. It can offer its services to its own clients and to SEO reseller clients who will help in increasing the size of their business instantly or in a short span of time.
ï Increase in income
An increase in business size will automatically lead to an increase in revenue. In the current economic recession, it is not an easy task for companies to increase their income. Many companies face a decline in income. In this situation, the SEO resale program offers an excellent opportunity for SEO providers to increase their income without having to bother.